Good morning
Trends in the apparel industry change rapidly
Demand for designs and materials changes with each season.
This feels nice to the touch. Okay
Yes
Let's go with this
Not bad
My goal in this industry is to
become a fashion director who plans and produces fashion
As an expert in all aspects of fashion,
working to direct and manage the company.
To achieve this dream, I joined Avril 4 years ago
Produced by a woman,
this is a new design.
Another reason I chose this company,
was that person, Kijima Toko
She is currently an influential fashion director in the entire industry.
Money Envelope
You passed
Scared
I love you
Good morning
Good morning Natsuki
Good morning
Hey, have you heard?
What?
Sales of the Elecaj series have increased again
Really?
Rumor has it that they're going to release a winter version in a different material
Maybe the CEO will give you a money envelope.
She's getting a money envelope!
Thank you!
Congratulations!
In the planning meeting earlier, I was given a hard time by the bosses,
they said I was too radical or too expensive,
but I didn't let that stop me!
Wow!
Great!
Matsura-san
Chief Obayashi
Can you come to the CEO's office for a while?
Yes
Wow, Chief Obayashi is so cool today!
What's going on?
Your money envelope.
Come in.
Excuse me.
Kijima-san?
Sorry to call you in so early.
Please sit.
Yes
Last year, you planned the Elecaj series.
Thanks to you, it's been very well received.
Thank you very much.
In light of your abilities, I have a proposal for you.
Yes.
We will be starting a new business venture soon, a baby division.
Baby division?
I want to use your strengths here.
Does this mean I am getting transferred?
Is there a problem?
No, no.
However, I've never had any children, and still young.
Are you being sarcastic at me?
Absolutely not.
You and a few other staff are being considered
The division chief will be Kijima-san, who will be in charge
What?
Chief Obayashi is also in charge of the Ladies division.
Don't worry, you'll come back soon.
I guess so.
I mean, why would Kijima-san be in charge of the baby division?
Well....
But Kijima-san is a perfectionist,
I hear it's tough working for her.
I heard that too.
Last year, 3 people on her team resigned.
She certainly is capable at her job,
but her private life is a secret.
I'm scared of even talking to her.
Me too.
But, I would be really lucky to be working with her.
She's your idol right?
Do you know Kijima's instagram?
She has 700,000 followers.
It's gone up again?
She does a lot of PR for our brand,
and sometimes gets comments from celebrities.
She's the perfect influencer.
That's amazing.
But,
a baby division?
I'm so tired.
Okinawa
A wedding
OK
Good morning!
Good morning.
Your seat is over there.
Okay
Uhm, where are the other staff?
They'll come later.
Later?
It takes time to pick the right people.
We'll get into that as we start working together.
Okay.
Do you have a boyfriend?
What?
Do you hope to get married?
Do you want kids?
No
You passed.
These are things you don't need right now.
In life, there are always priorities.
Right now, you will put all your energy into this.
The job that is in front of you now.
The success of this new division,
will depend on the two of us.
You will have no distractions other than this job.
I understand.
I will put 100% into this job.
Don't worry.
Alright.
Here you go.
I'm sorry.
Oh, it's nothing.
Please let me know if you need help with anything else.
Thank you.
It's alright.
Thank you.
Yo!
Long time no see.
What's up?
I was in the neighbourhood.
Are you going to Sakota's wedding party?
Well... I'm not that close to Sakota.
I'm helping with arrangements. Do reply if you're going or not.
Who else is going?
Right now we have Sugita,
Kamei, Ogaki and Matsura
Matsura?
You mean, Matsura Natsuki?
Yes, that's her.
I love you.
What?
I want to go out with you.
Mimura-kun, you're not my type.
I'm sorry.
See you tomorrow.
She's now the fourth person from our group to get married.
Looks like we're not so lucky.
Mimura-kun.
The chief wants you to check on the portable fans section.
Yes.
The chief's not in a good mood.
I understand.
Ah, I'll contact you later.
Hello.
This is Seto.
I've just gotten back to Japan.
I'll be back to the office next week.
Thank you for your hard work.
Good bye.
Matsura Natsuki
What?
Seto-san has returned?
I heard from my colleagues.
Thanks for waiting.
It looks delicious.
Eh?
Are you still thinking about him?
After all, we didn't split up because we disliked each other.
He really is the right type for me.
Then why didn't you go with him to America?
He didn't ask me.
In the end, I didn't get to know him
Ahh. I really want to get married and settle down.
Then marry your boyfriend.
But I don't know if he's really the one for me.
Mayu, are you seriously going after Chief Obayashi?
Of course! He's single, good-looking, and the boss's nephew.
That's a guaranteed future.
I still want to be free.
Don't you want to be protected by someone?
Yes, I do.
But I...
I told Kijima-san I'd never fall in love or get married.
What? Really?
Natsuki, after all that, you've decided to design baby clothes.
When I'm in front of her.
I feel like I'm fighting for no reason.
Right now, you will put all your energy into this.
The job that is in front of you now.
I'm going to give my best to Kijima-san.
I'll make her recognize me.
And then I'll get back to my old department!
You're still as passionate as ever.
Can I have a refill?
The first thing we need to do is decide on a concept.
The planning and sales department are saying whatever they want.
But we can't start anything until we confirm actual customer needs.
Yes.
Then, from the customer data,
we will select the opinion leaders.
I'd like to set up a group on the web and get their opinions.
I understand.
I'll go say hi to the designer first thing this afternoon after the meeting.
You're coming with me.
Okay.
Um, what about lunch?
I'll eat later.
Use natural colors as a base.
How about using pastel colors for the accessories?
That sounds good.
Will you check the materials for this and have it ready by the end of the week?
Okay.
Can you buy this, this, and this, and bring them back to work?
I'll stop by another store and go home after that.
Don't forget the receipts!
Yes.
Receipt, please.
I'm starving.
How can you eat in such a mess?
I have space.
I'm not talking about whether you have space or not.
They say a messy desk is a sign of mental confusion.
Have you ever heard of that?
We're getting new staff members at the end of the month.
Clean it up by then.
Okay.
Demon.
For my sake today,
you gathered so many cute girls for me.
Sakoda, Akane-chan, thank you so much.
Shut up, I'm not.
So, as a couple from the same batch,
I'm sure they will have a productive and successful future.
Applause!
Now, please enjoy yourselves for the rest of the night.
I'm going to go get something
Oh, take care of mine too
Okay.
Long time no see
Mimura-kun?
You look good.
Long time no see
I look so cool, I didn't recognize you.
Oh, no way.
Natsuki-chan is cool too...
What?
I was saying you are beautiful.
I'm going to eat!
What did you say?
Oh, nothing.
You're in the IT division and a fashion division?
I've been in charge of women's fashion ever since I joined the company.
But the other day, I was suddenly put in the baby division. 。。。。
Suddenly?
That's tough.
Yeah, it is.
The person I really respected is now my boss, but it's really tough.
How about you, Mimura-kun? Are you under a lot of stress?
Sometimes we have troublesome customers.
But it's still fun.
You're such a good guy.
Are you planning to get married?
No!
Natsuki, are you still dating Ijima-senpai?
We broke up the year after graduation.
I see.
Can I have a refill?
Yes, ma'am.
So... I went out with a guy, who was a business partner of ours.
What kind of person was he?
It's a company that handles the overseas distribution of our products.
A trading company man?
Yes.
But two years ago,
he was transferred to an affiliate in the US.
I see.
That's tough.
That's right.
I said I couldn't take it anymore.
So I asked him to leave.
That was stupid!
I understand.
So you haven't heard from him since then?
I heard he came back to Japan the other day, but I haven't heard from him.
Everything's going to be alright.
I'm sure you will find someone else soon.
You're a good listener, aren't you, Mimura-kun?
You're so easy to talk to, like a girl friend.
If talking to me makes you feel better, use me anytime.
Sorry to keep you waiting.
All right! Let's drink to our hearts' content today!
Yes!
Let's go to another bar!
Let's go!
Oh?
Motoya-kun... you look like ...
Whoa, careful
I'm sorry.
Are you okay? Can you walk?
I'm fine. I'm fine.
I think I'm gonna throw up.
Oh no! Wait, wait, wait!
What?
Are... are you okay?
Natsuki-chan.
I'm fine.
Na-chan.
About yesterday...
Can you forget everything?
What?
Impossible. Zero.
I was just drunk.
A mistake.
Ah... I get it. Got it.
Thank you.
But I was really happy.
Na-chan is...
of all the people I've ever met,
the nicest of all.
I'll remember you for the rest of my life.
It was fun to see you yesterday.
I really think you're a good person, Mimura.
But I have to focus on work right now.
Right.
Yes!
So let's make this the last time the two of us meet!
Hurry up and find the right person and be happy.
Bye.
What am I doing here?
I'm going to Sumihiro Trading Company for a meeting this afternoon, can you come along?
Sumihiro Trading Company?
I want to talk to them about new business development.
You know Uehara-san from the Global Business Department, don't you?
Yes, I do.
Can you prepare 10 copies of the document?
Yes, ma'am.
Excuse me.
What?
Do I really need to go along?
I will come along.
Why are you strolling about?
No...
Hopefully we can obtain some raw materials.
I want to get it going somehow.
I guess so.
Excuse me.
I'm sorry.
How does it feel to be back at your old stomping grounds?
It takes a lot of effort when you're the one giving orders.
The Avril account, which you were in charge of before,
I heard they started a new baby division.
They've just come to greet us with some information.
Baby clothes in this age of declining birthrate?
It's true that the market is shrinking.
But that's why there's an opportunity for growth.
With fathers and mothers, and the grand parents too, there are 6 pockets.
That's a lot of money to spend on a single child.
I see.
How did you know about this place?
No, I didn't.
We exchanged phone numbers and addresses the other day.
I'm sorry I broke our agreement.
But...
Happy birthday.
And...
Here.
It's an IC recorder.
You mentioned your work involved having to talk to mothers.
It's got a long battery life, and it's got high-resolution sound quality.
It can also be connected directly to a computer, and can be controlled remotely.
Please use it freely.
Thank you.
I don't know when Mimura-kun's birthday is.
That's okay.
But honestly, I don't want to.
I'm not in the mood to be with anyone right now.
So let's not meet.
Don't come here either.
I understand.
Good luck with your work.
Okay, bye.
I want to conduct a survey over the next two months.
Collect a thousand samples.
Okay.
You can outsource the sample extraction.
But first, you must prepare the instructions.
And a draft of the questionnaire.
Am I going to have to do this all by myself?
There's new staff members coming.
Tokugawa-san?
A few words, please.
I'm Tokugawa. I was in charge of design in the ladies' department.
I'm aiming to become an independent designer in the future.
I'm looking forward to working with you.
Nice to meet you.
I'm Nanbu.
I was in the men's department, so I don't know anything about baby clothes.
But I love children very much!
Nice to meet you!
Nice to meet you.
Everyone, please show off your abilities to the fullest here.
Yes, ma'am.
With the above guidelines.
We will be conducting a web group survey.
The target audience are people in their 20s and 30s in the Kanto region,
our target is 1000 parents.
We would like to collect as many mothers' voices as possible.
I'd like to conduct the survey throughout the month of August.
I'm thinking of doing it like this.
That's great!
I think it would be better to ask more about the products of our competitors.
I'd like to know what makes them tick.
Yes, you're right.
I also want to know what moms are interested in.
I think we should learn more about what they're interested in and what kind of information they're looking for.
Thank you for your hard work.
Thank you.
That's the Nanbu Special.
I'll have some.
Yes.
Hot!
AVRIL Baby Clothing Product Development Customer Needs Questionnaire
One month later
Please accept this.
Thanks for your hard work.
We haven't had a drink for a long time.
Uehara-san.
That thing you mentioned the other day about Avril's baby division...
Will you let me handle it?
I'm exhausted!
Good work.
I've been eating convenience store food almost every day for the past month and a half.
I'm tired of eating their lunch boxes.
Then let's splurge today.
Sorry to keep you waiting.
Thank you very much.
Looks delicious.
What's wrong? Are you okay?
I've been feeling a little queasy lately.
You sound like my sister who got pregnant.
Maybe I'm working too hard.
Let's eat today.
Okay.
Thank you.
You go ahead.
Go ahead.
No, no, no, no.
Absolutely not.
No, it's okay. No.
No, no, no, no.
Do you hope to get married?
Do you want kids?
Why is this happening...
No.
You passed.
Why is this happening...
You... You're having a baby?
I want you to have the baby!
I don't think you'll hurt Natsuki.
If I have a baby now, everything will be half-hearted.
If you can't concentrate on your work, I don't want you to stay.
I'm going to go to the hospital now.
Natsuki's Fashion Rule
A strong office style
Colors and patterns Contoured and strong!
Keep the accessories super sweet! The ironclad rule is to add more!
Turn on Japan's fighting mode with sweetness with a hint of poison!